Data is the foundation for planning, developing, executing, and measuring effective marketing. Given the array of types and vast quantity of data available to marketers both internally and externally, a comprehensive strategy is essential to identifying and managing information.
Red House helps our marketing clients work through this process, in coordination with their IT and technology peers to:
- Define Strategic Goals
- Develop Data and Technical Requirements
- Map, Audit, and Assess Existing Data Sources
- Implement Appropriate Technology and Infrastructure
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