Selling More to Current Customers
Our client provides medical-surgical supplies and equipment to physicians, home care agencies, long-term care and surgery centers. Their lines include 150,000 national brand products, from bandages to exam tables, plus their own line of high-quality medical-surgical products. While they have a large customer base, they were challenged with getting enough offers out the door to capitalize on their base.They needed a solution that would increase the amount of communication sent out, while decreasing the time to do so.
Red House was selected as their turn-key marketing automation arm, charged with establishing excellence in key areas such as project initiation and campaign management, reporting, analysis and optimization, and creative development. The strategy was a combination of technology and workflow as a basis for organizing and managing their promotions for product introductions, specials, offers, webinars, news and events.
Results included greatly reduced time to market, increased total campaigns sent out, increased event attendance and product sales, and achieved 30% of their annual revenue goal in the first 3 months.