Hit More Targets with Titling.

Hit More Targets with Titling.

You’ve sent the most compelling e-mail offer ever, with a can’t-miss subject line that’s sure to make the open rate soar, and your client wanting more. And yet, it missed. Why didn’t your target audience care about it? Three words: functional title data.

Data: A Marketer’s Best Friend or Worst Nightmare?

Data: A Marketer’s Best Friend or Worst Nightmare?

Trying to figure out the right combination of systems and data sets for your organization is daunting. But more often, that’s the easy part. I’ve seen numerous clients who have implemented all the latest and greatest marketing and sales technology and are no better off because they are now drowning in data. Or the data is so disparate they don’t have access to the right information. And because of that, organizations lose insight into the progress of performance against goals.

eBlasts: Why They’re Better than Banners.

eBlasts: Why They’re Better than Banners.

Like everyone else in the world, you want to spend more for everything you buy. Wait—you mean you don’t? Then why are you buying banners instead of eBlasts? Sure, banners are a cheaper way to buy leads. But they’re actually more expensive. The confusion is in the conversion.