Hit More Targets with Titling.

Hit More Targets with Titling.

You’ve sent the most compelling e-mail offer ever, with a can’t-miss subject line that’s sure to make the open rate soar, and your client wanting more. And yet, it missed. Why didn’t your target audience care about it? Three words: functional title data.

Are You on Message, or on Another Planet?

Are You on Message, or on Another Planet?

These days, the measure of your success can be as simple as the MQLs you develop, so it’s pretty important to know ahead of time whether your message is mighty, or mighty weak. The best performance predictor is, predictably, also the best way of insuring that your rollout doesn’t flame out.