Hit More Targets with Titling.

Hit More Targets with Titling.

You’ve sent the most compelling e-mail offer ever, with a can’t-miss subject line that’s sure to make the open rate soar, and your client wanting more. And yet, it missed. Why didn’t your target audience care about it? Three words: functional title data.

The How, and Why, of Staying on Top of Who’s on Top.

The How, and Why, of Staying on Top of Who’s on Top.

Remember that CEO who loved your marketing ideas so much that your agency felt like part of his company? Well, he’s gone, but you’re still sending him—and a whole bunch of other phantom CEOs—lots of stuff, every year. You’re wasting countless opportunities, but you can do something about it.

Are You on Message, or on Another Planet?

Are You on Message, or on Another Planet?

These days, the measure of your success can be as simple as the MQLs you develop, so it’s pretty important to know ahead of time whether your message is mighty, or mighty weak. The best performance predictor is, predictably, also the best way of insuring that your rollout doesn’t flame out.