Great strategy is only as valuable as our client’s ability to execute and continually improve upon it.
Our business consultants are both experienced strategists and operational experts, helping clients solve the complexities of B2B marketing. They employ an approach to developing and executing great strategy that is simple, but comprehensive.
Our three step approach:
1. Activate your Marketing Architecture
Activate the marketing capabilities necessary to deliver end-to-end programs.
2. Engage your Audience
Engage your audience with relevant content at the right time and across every touch point.
3. Attribute Performance and Develop Insights
Attribute performance and develop insights across the marketing mix, not just single campaigns.
The output of the process is a strategic mix of our marketing services and integrated solutions, customized to the client’s needs that are both achievable and measurable.
Marketing continues to increase in sophistication. The proliferation of new channels, types of data, and technologies creates great opportunities for marketers, but also poses major challenges to sort through and choose what will be most effective.
Red House solves this challenge through a comprehensive assessment and strategy development process. We help clients identify and solve their data and infrastructure gaps, while crafting the marketing and measurement strategies to fully achieve their goals.
Our team of experts profile and segment client markets and businesses into distinct groups based on their needs, attitudes, and behaviors and then customize their campaigns to drive maximum performance.
Highly experienced across the industry standard automation platforms, we seamlessly execute client programs to drive positive customer experience and revenue, fueled through continuous testing, learning, and optimization.
Attribution & Insights
In the end, attribution serves as the key to developing a clear understanding of what, and which combinations, of media and channels are delivering the most value. Red House measures and monitors marketing performance through a broad range of analytics from campaign-level reports to sophisticated dashboards and performance visualization.
Strategically packaged combinations of our key services designed to solve a client’s strategic marketing challenge. Ranging from account-based marketing programs to digital marketing strategies that make the most of your online investments, Red House works with clients to customize these packages to meet their specific goals.
ABM is a perfect solution for strategic accounts. Put our history of effective, targeted ABM experience to work for you.
Contact us to learn more about our ABM solutions.