Case studies are organized by the buyer problem they helped solve. Each story connects the specific Red House services to the work, the outcome and the client perspective when it is approved to share.
Challenge firstFind the business constraint that looks familiar.
Services made explicitAccount-Based Marketing, Marketing Automation and other exact service names map every case to the work.
Evidence in contextOutcomes and client perspectives stay inside the story they support.
50% response rate from top banks — 19% white paper and 9% article response rates.
OutcomeThe campaign generated a 50% response rate from top banks, resulting in several sales meetings, and a 15% response rate among target prospects. Content offers also drew engagement, with response rates of 19% for white paper downloads and 9% for article downloads.
Digital MarketingCreative ServicesMedia Planning & Paid Media
Thought Leadership and Podcast Promotion
The firm adopted the approach across episode promotion and ongoing podcast subscriptions.
OutcomeThe firm adopted our approach to promoting its operations expertise, with creative supporting both individual episode discovery and ongoing podcast subscriptions. Paid media optimization and impact measurement provided a framework for assessing performance and refining campaign activity.
Exceeded the goal of 7,000 new distributor sales professional activations.
OutcomeThe program exceeded the goal of 7,000 new DSP activations and provided our client with a structured approach to distributor recruitment and activation.
A profit-based targeting profile — plus upsell-ready clients surfaced for follow-up.
OutcomeThe results gave us the information we needed to identify data points like verticals, company sizes, and geography, which we used to build a profile of like-minded companies to pursue. Additionally, the results identified existing clients who had a high likelihood of purchasing additional solutions, and they were added to our client’s existing upsell and cross-sell programs.
Media Planning & Paid MediaDigital MarketingSocial Media Strategy
Integrate Digital, Social and Behavioral Marketing for Optimal Results
Benchmarks beaten by 35% on average; 7x transactions quarter over quarter.
OutcomeMedia performance exceeded campaign benchmarks by an average of 35%; through continual optimization the campaign drove 7x more transactions on a quarter-over-quarter basis across the initial year.
8.7% response against a 4–8% expectation — plus multiple closed deals.
OutcomeThe program exceeded the expected 4-8% response rate, with a rate of 8.7%. The program also created multiple closed deals and pipeline opportunities, and drove “standing room only” attendance to a client-sponsored luncheon at the annual HFMA ANI event. It was recognized in the 30th Annual Healthcare AD Awards.
Specialized Media: Planning, Buying, Analysis and Optimization
Custom tracking and real-time optimization, aimed squarely at MQL goals.
OutcomeIn addition to traditional media metrics such as impressions and clicks, custom tracking was applied to our online media programs and assets. With this tracking in place, we were able to monitor performance in real-time, optimize and reallocate resources as needed to achieve our marketing qualified lead goals.
Selling More to Current Customers — Automation Plus Insight
30% of the annual revenue goal achieved in the first three months.
OutcomeResults included greatly reduced time to market, increased total campaigns sent out, increased event attendance and product sales, and achieved 30% of their annual revenue goal in the first 3 months.
Social Media StrategyDemand Generation & Campaign ManagementDigital Marketing
Drive Targeted Engagement Through Social Marketing
2.4M impressions and 40,500+ engagements at $0.08 per engagement.
OutcomeThe primary goal was awareness, but the program generated substantial returns in engagement. Overall, the 2.4 million impressions resulted in more than 40,500 engagements including link clicks, likes, reposts, follows and replies, and an impressive cost-per-engagement of $.08.
Creating a Gold Standard Content Marketing Program
Hundreds of MQLs — 150+ beyond estimates — and a 2015 AVA Digital Awards Gold win.
OutcomeEvery measure of success outperformed the desired benchmarks because each campaign component appropriately aligned with the next. The right list, the right marketing mix and right offer worked together for a very successful campaign. If even one of those components isn’t on target, the whole program suffers. Hundreds of marketing qualified leads were generated, exceeding our original estimates by more than 150 leads. Successful metrics included 17% email open rate, 11% email click-through rate, and a 38% landing page conversion. The program was also voted “CONTENT MARKETING GOLD WINNER” by the 2015 AVA Digital Awards.
The test-winning message produced double the MQLs in campaign.
OutcomeCampaign results mirrored the initial email test — the preferred message earned higher click-through rates and produced double the number of MQLs during the campaign.
100+ surveys became a brand dashboard and a brand reconciliation roadmap.
OutcomeWe learned from more than 100 completed survey responses that our client was relatively unknown as a high-level healthcare IT player, but beginning to get a reputation in the space at the corporate level. We determined that while they were trusted at the corporate and solution levels, their sub-brands were their strongest attribute. With this insight, we were able to recommend options for how to reconcile multiple brands and bring the collective power to bear against their goal. Each option included benefits and risks for consideration, including the impact on sales, marketing and operations. Additionally, competitive considerations and opportunities were revealed that we were able to leverage for our recommendations to improve market share.
50 CIO interviews turned into a displacement plan the sales team kept using.
OutcomeInsights gained included length of time with their current solution, awareness of top 3 HIS solutions, current solution strengths, most important attributes in their next HIS, and other insights that would inform both sales and marketing. Using results of the research program, the sales team was able to map activity and resources to prospects as they entered the buying cycle, and the program continued over time based on meeting their initial sales goals.
Scaling Top Sales Methods Across Priority ABM Accounts
A turnkey Sales Tunnel ABM engine, delivered in 90 days and ready to run in-house.
OutcomeThe Sales Tunnel ABM framework allowed our client to scale its most effective sales behaviors across all priority accounts—bringing consistency, efficiency, and precision to how the company engages high-value prospects. The result was a data-informed, human-inspired ABM engine that transformed proven sales expertise into a scalable marketing capability, aligning teams, accelerating engagement, and driving growth.
109 full-value conversations, 40 MQLs and 4 elevated MQLs from 500 target hospitals.
OutcomeOf 500 target hospitals and 2500 target contacts, we were able to achieve 109 conversations that conveyed our full value proposition, 40 marketing qualified leads and 4 elevated marketing qualified leads.
Digital MarketingDemand Generation & Campaign ManagementMarketing AutomationData Strategy
Using Digital Intelligence to Drive Multichannel Results
500+ qualified leads in five months — seven closed deals at 4:1 ROI.
OutcomeIn market in seven weeks. Deals on the board in six months. All four campaigns were built from scratch and launched within seven weeks. In the first five months they produced more than 500 qualified leads. In the first six months, seven of those opportunities closed, at a 4:1 return on the marketing investment. Based on early success, the engagement expanded to all businesses in North America and Canada. What continued after launch Programs could be stood-up without starting from scratch.
10% average response — 79 MQLs and 15 new resellers onboarded.
OutcomeThe average response rate across all tactics was 10%, of which 79 marketing qualified leads were generated and 15 new resellers were onboarded. The program was so successful it was instituted as a bi-annual recruiting program.
3.7% response across 1,100 target hospitals — 45 hospitals engaged.
OutcomeOf the 1100 hospitals in our focus, we generated a 3.7% response rate which represented 45 hospitals,and based on the success of the telehealth launch we began similar launches for medical imaging and information management and health information exchange.
Qualified meetings at 57 companies in 90 days — BMA “Best of Division” for Lead Generation.
OutcomeWithin 90 days, the program generated qualified meetings with CEOs, CFOs, and VPs at 57 companies. The program was also recognized as “Best of Division” for Lead Generation by the national Business Marketing Association.
10x form conversions — MQLs up from 533 to 1,583, SQLs from 96 to 380.
OutcomeAfter completion of the first 3 phases of the pilot campaign, 50% of the lead goal for the audience group had been met. But more important were the improvements from phase one to phase two, including a 10x increase in form conversions, an increase in MQLs from 533 to 1,583, and an increase in SQLs from 96 to 380.
