A 7-Step Approach for Compelling Content Marketing
Our proven seven-step methodology for creating an effective, results-driven content marketing strategy — from uncovering consumption habits and buying-stage alignment to distribution and program measurement.
Content marketing, run as a system — not a series of assets.
Content has become the cornerstone of a results-driven marketing program: it attracts, educates and makes the case for what you sell. This SmartGuide lays out the seven steps behind a strategy that does that deliberately — aligning content to business goals and target audiences first, then building the themes, calendar and distribution to carry it, and closing the loop with measurement.
The guide draws on the Content Marketing Institute's 2019 B2B research: 65% of the most successful content marketers have a documented strategy, compared with 14% of the least successful.
The first three steps connect business goals to the audiences that matter, then match themes and formats to how those buyers actually consume content at each stage.
The final step treats measurement as part of the strategy — so distribution and results feed the next round of content instead of sitting in a report.
What's inside
- An Introduction to Content Marketing
- Mapping Your Content Marketing Strategy
- Step 1: Align to Business Goals
- Step 2: Zero In on Targets
- Step 3: Identify Your Themes and Formats
- Step 4: Create Your Calendar
- Step 5: Determine Your Distribution Strategy
- Step 6: Create Your Content
- Step 7: Measure, Learn and Succeed
- Bringing It All Together
Get the complete SmartGuide.
The full 28-page PDF — tell us where to send it, and this guide travels with your request.