Customer journeys have fragmented into a multitude of paths across an ever-increasing number, and type, of channels. The mix, and resulting contribution of each tactic, has become much more dynamic and increasingly difficult to measure.
As lead generation strategies evolve in sophistication, so does the need to better manage and gauge attribution and make informed marketing decisions based on the results.
Red House helps clients solve the two key challenges to determining attribution:
- Our proprietary modeling effectively values the contribution of each channel, the timing and engagement of tactics within them, and the overall media mix
- Implementing an effective ecosystem to capture the necessary data and generate the results on a consistent and manageable basis