Red House Named a 2026 Top B2B Marketing Agency & Top 10 Rising Star
Red House, an award-winning marketing firm celebrating its 25th year, has been named a top agency and “Top 10 US Rising Star” by B2B Marketing in its recently released report, The B2B Marketing US Agencies Benchmarking Report 2026.
The Surgeon is your fan. He needs to be your soldier.
In the world of Physician Preference Items (PPI), enthusiasm is a dangerous metric.
Every MedTech sales rep has a story about the “Sure Thing”, the surgeon who promised to “get it through the committee” and then went silent for six months. It wasn’t because he changed his mind. It was because he was outgunned by a procurement team armed with three years of utilization data and a mandate to cut costs by 15%.
Where MedTech Deals Go to Die
The sales presentation went perfectly. The Lead Surgeon is thrilled. The clinical staff is already imagining their lives with your new diagnostic tool. Then comes the “Technical Review.”
The Surgeon wants the robot. The CFO wants to know who’s going to pay for the electricity.
While the surgeon’s office is filled with anatomical models and framed degrees, and a place of clinical science, the CFO’s office is filled with spreadsheets and monitors and a place of cold math.
If you are a MedTech or Software company trying to bridge the distance between these two rooms, it’s more difficult than expected. Not because your technology isn’t brilliant. But because you are telling a story that only one of those rooms wants to hear.
Why Sales and Marketing Leaders Are Turning to ABM
Most sales and marketing teams know their top accounts. The real challenge is identifying which ones are actually in-market. That’s the promise of a well-executed ABM strategy—turning insight into action by focusing on the accounts that matter most. Explore what’s driving the shift to ABM and how leading organizations are using it to engage priority accounts, confirm buying intent, and generate real pipeline opportunities.
Red House Named a Chief Marketer 2026 Agency of the Year
Red House, an award-winning B2B marketing firm now in its 24th year, has been named a 2026 Agency of the Year by Chief Marketer, the leading information resource for Fortune 1000 marketers.
UPDATED – Introduction to NextGen B2B Marketing: Maximizing Effectiveness & ROI Across Functions
Welcome to the future of B2B marketing. Our blog series, “NextGen B2B Marketing: Maximizing
Effectiveness & ROI Across Functions,” is your guide to navigating the rapidly evolving
landscape of modern marketing with confidence and expertise. Whether you’re a seasoned
executive or a rising star in sales & marketing, if you have revenue accountability this series is
tailor-made to help you thrive in today’s competitive environment.
The Science of Success: Measurement Strategies to Optimize B2B Campaigns
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
B2B Campaigns That Convert: How to Align Strategy and Creative
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…