Data Strategy

Data is the foundation for planning, developing, executing, and measuring effective marketing. Given the array of types and vast quantity of data available to marketers both internally and externally, a comprehensive strategy is essential to identifying and managing information.

Red House helps our marketing clients work through this process, in coordination with their IT and technology peers to:

  • Define Strategic Goals
  • Develop Data and Technical Requirements
  • Map, Audit, and Assess Existing Data Sources
  • Implement Appropriate Technology and Infrastructure

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