Learning Agenda and Measurement Plan
Red House understands the pressure that marketing leaders face on a daily basis in measuring the effectiveness of their programs, and the challenge of projecting the availability of greater performance insights.
We solve this challenge through a structured learning agenda and measurement planning process. The learning agenda provides our clients with a living framework that aligns and prioritizes marketing measurement and analysis to their business goals over time.
As insights from a marketing program grow with its maturity, the learning agenda defines the roadmap and key milestones for identifying when these insights will be available.