The foundation of determining marketing success? Knowing which metrics are valuable, capturing the data to attribute audience actions to those metrics, and analyzing the data to draw insights that inform improvement.
Since our beginning, Red House has been at the forefront of B2B attribution modeling, comprehensive measurement strategies, and conducting insightful analysis for our clients.
Red House offers clients in-depth support in these areas:
- Marketing KPIs and the attribution models to deliver them – channel specific or across the mix
- Measurement strategies to analyze performance over time
- In-depth performance analysis and ad-hoc investigation of marketing results
- Predictive modeling grounded by historical results and projected trends
- Ongoing measurement, reporting, and recommendations