Precision ABM in Action:
Reaching the Right Targets at the Right Time
A high-impact ABM campaign built to engage Solutions and IT decision-makers already in motion across Integrated Health Networks — delivering 42% buying-stage confirmation and RFPs from 25% of top accounts.
Confirmation
from Top 12
High-potential IHNs
Focused window
Engage decision-makers at the exact moment they were in-market
Reach Radiology and IT leaders across U.S. Integrated Health Networks performing 250K+ annual imaging procedures with Radiology PACS contracts expiring in 2026–2027. Goal: drive awareness and net-new qualified leads from a curated list of high-potential “in-market” accounts.
- • Highly specific firmographic + intent criteria
- • Complex multi-stakeholder buying groups
- • Need for precise timing and personalization
ABM with surgical precision
An 8-week, persona-segmented multichannel program across 43 named accounts. Creative and messaging tailored by persona (IT vs. Radiology), with hyper-personalization for the Top 12 accounts and tight BDR alignment driven by behavioral triggers.
Core channels
Dimensional direct mail (custom mug + tray + BDR card via FedEx), persona-specific postcards & letter packages, behavioral-triggered landing pages & emails, LinkedIn hyper-ads, SEM to PACS-timed pages, and coordinated weekly outreach.
Multichannel Orchestration in Action
Physical and digital working together. Persona-driven creative designed for quick impact.
Dimensional Direct Mail
Custom mug + tray message + BDR business card, shipped FedEx with signature required. High open rates and lasting brand presence.
Persona-Specific Content
Tightly written postcards and 2-page letter packages designed for quick visual impact, tailored to IT or Radiology leadership.
Behavioral Triggers + Digital
Personalized landing pages, email drips, LinkedIn hyper-ads for Top 12, and SEM driving to contract-expiration-timed pages — aligned with BDR outreach.
Dive Deeper into the Work
Prefer to review the details first? These two resources show the results and the full framework behind the campaign.
Why This Approach Worked
Not more activity. Better targeting, tighter alignment, and messages that arrived at the right moment.
Persona-Driven Creative
Content and design tailored specifically for Radiology vs. IT leadership needs and language.
High Personalization
Top 12 accounts received hyper-customized pages reflecting specific PACS timing and organization details.
BDR + Behavioral Triggers
Sales and marketing moved in lockstep. Outreach triggered by real engagement signals.
Strategic Segmentation
Ruthless focus on 43 high-potential accounts rather than broad spray-and-pray.
Right Message, Right Moment
Contract expiration windows and intent data dictated timing and creative emphasis.
Measurable Pipeline Impact
Clear movement from awareness to confirmed buying stage to RFP generation.
Want results like this for your priority accounts?
Whether you need a full Precision ABM program or help filling critical gaps in targeting, creative, or sales alignment — let’s talk about what would work for your organization.
- Proven with complex healthcare buying groups
- Multichannel + BDR alignment built in
- Clear pipeline movement, not just activity
- Designed for internal teams to own and scale
Start a conversation
Tell us a bit about your goals. We’ll respond within one business day.