Content Services

Red House content strategy  and content development services connect your prospects with the information they need, when they need it. And although our approach is designed to feel intuitive to your targets, it’s actually strategic, scientific and based on years of insight and experience.

 

Content Strategy

Our focus on strategy and process leads to content programs that are compelling, actionable and consistent across channels. We get to know your prospects through research, determine the assets they need through assessment, build a messaging architecture to inform and prioritize communications, and set your solutions apart through proper positioning. The results: more influencers primed to influence, and more buyers ready to buy.

Our content strategy services include:

 

Research Assessment Messaging Positioning
  • Online surveys
  • One-on-one interviews
  • Personas
  • Content audit
  • Gap analysis
  • Overarching
  • Segmented
  • Proof points
  • Brand & product
  • Mission
  • Vision
  • Value proposition

 

B2B marketing content strategy examples including research, planning and messaging

Learn More About Our Content Services

Content Development

Fueled by quantifiable data and first-hand insights, Red House marketing content is designed to connect with B2B decision makers and inspire action. The media, narrative, tone, depth and cadence are informed by your prospects’ preferences. And we rely on an expanding bench of industry and subject matter experts to help ensure that copy is topical, relevant – and worth reading, hearing or watching.

Our content development services include:

 

Editorial Content

Educational Content Promotional Content

Technical Content

  • Articles
  • Blogs
  • Case histories
  • eBooks
  • Infographics
  • Newsletters
  • Podcasts
  • Reports
  • White papers
  • Thought leadership videos
  • Webinars

 

  • Blogs
  • Checklists
  • Comparisons
  • Demo videos
  • Explainer videos
  • eBooks
  • FAQs
  • How-to guides
  • Infographics
  • Podcasts
  • Testimonial videos
  • Webinars
  • Brochures
  • Fight cards/battle sheets
  • Case histories
  • Websites
  • Microsites
  • Presentations
  • Promotional videos
  • Product overview videos
  • Sales sheets

 

T

  • Demo videos
  • Sales sheets
  • Product technical videos
  • Fight cards/battle sheets
  • Presentations
  • FAQs
  • How-to guides
  • Webinars

 

 

 

Spotlight: Creating a B2B Podcast

Our client wanted to boost their profile as a value-based care thought leader among B2B marketing prospects in primary care practices. To help them stand out from a sea of white papers, articles and reports, Red House recommended a podcast series, designed to look and sound like a trusted third-party production.

With our client as the host and subject matter expert, the first three episodes are now available on Apple, Google and Spotify apps and platforms. With performance data still rolling in, it’s clear that decision makers are listening.

Interested in learning how you can get started on your own B2B podcast series? Click here.

Success Stories

Using Content Marketing to Elevate C-Level Demand: Find out how we helped our client re-engage C-level Executives and Directors after repositioning their client engagement solutions.

Using Gold Standard Content Marketing to Improve Response: See how we implemented best practices for content and lead-generation marketing to help our client determine benchmarks for future lead forecasting.

Moving Prospects Through the Buying Cycle: Our client accumulated thousands of leads through marketing efforts, but struggled to move them through the buying cycle. See how we helped.