Marketing Assessment

A disciplined process by Red House to evaluate, identify opportunities, and evolve a client’s marketing capabilities within their existing architecture.

Examples of opportunities include:

  • Identifying gaps in customer and prospect marketing data
  • Better defining audience profiles to improve targeting for lead generation
  • Isolating gaps, and their causes, in marketing automation functionality
  • Identifying opportunities for marketing lead qualification during lead capture to shorten the sales cycle
  • Determining areas for tighter, customized alignment of web content to key site visitors
  • Define basis for effective social media testing and integration into the marketing mix

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