Could it be prospects making a beeline to your ads? The noise those ads are making? Or the sound of more MQLs ringing in your ears? To increase all of these sounds, snag better prospects, and get more of them, you need to clear a path from click to conversion. There’s a simple way to do it.
Dan Hansen is a Senior Partner with Red House and a 30-year veteran of the marketing industry. In addition to holding a master’s degree in advertising from Syracuse University, he works in a marketing consulting capacity with Red House clients such as McKesson, Elsevier, Equifax, and AT&T.