by Red House | Jan 7, 2025 | Blog
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
by Red House | Nov 4, 2024 | Blog
As B2B marketing shifts towards a more customer-centric approach, the need for personalized communication is also increasing—and connecting with B2B customers at a granular level can greatly improve engagement and loyalty. Segmentation and profiling serve as essential...
by Red House | Aug 7, 2024 | Blog
Data is simply the backbone of successful B2B marketing strategies. The ability to gather, analyze, and leverage data effectively is crucial for businesses to make informed, strategic marketing decisions. And with the rise of AI in B2B marketing, data’s role has...
by Red House | Oct 2, 2023 | Blog
Social media has become an indispensable part of our lives. From connecting with friends and family to staying updated with the latest news and trends, social media platforms have revolutionized the way we communicate. But beyond personal use, social media also plays...
by Red House | Mar 22, 2023 | Blog
Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence that’s integrated into their lead generation and nurturing programs. Read More…
