How to Leverage Attribution to Maximize B2B Marketing Performance
Download the Latest SmartGuide in our B2B Marketing Series – How to Leverage Attribution to Maximize B2B Marketing Performance
What’s That Buzzing Sound?
Could it be prospects making a beeline to your ads? The noise those ads are making? Or the sound of more MQLs ringing in your ears? To increase all of these sounds, snag better prospects, and get more of them, you need to clear a path from click to conversion. There’s a simple way to do it.
What Makes Healthcare IT Decision Makers Say Buy, or Bye?
Healthcare marketers, listen up: the people who make the buying decisions—i.e., the IT folks who buy solutions, or not—have a couple of reasons why they buy. You should probably check them out before you structure your account-based marketing.
Measuring and Monitoring Account-Based Marketing (or, How to Manage Spontaneous Reactions).
Assuming you read my previous post , you understand the basics of ABM. So, let’s start with what you’ve completed since then:
Vetted and segmented list(s) (both companies and contacts)
Planned—and programmed—an appropriate contact cadence
Developed a content calendar, mapped to your audiences’ functional roles
Next comes the most important part: Measuring and monitoring your program.
You Can Keep the Clicks. (and You’re Welcome to Some of Mine.)
At Red House, we sell something that just might come back into fashion soon: measurable results—and we’ve been doing it for over a decade, before it was popular. That sounds ridiculous, but it’s true: since the dawn of internet marketing, “results” have been sold as a pleasant consequence of clicks.