Using Lead Scoring to Enhance Your Marketing Strategy

Using Lead Scoring to Enhance Your Marketing Strategy

by | Sep 5, 2023 | Blog

There is no “one-size-fits-all” marketing approach to sufficiently capture and nurture leads. To effectively allocate your marketing resources and efforts, you need a way to identify and prioritize leads that are more likely to convert into customers. This is where...
If You Build It, They Will Come.

If You Build It, They Will Come.

by | Aug 7, 2017 | Infographic

Building accurate, successful marketing lists can be a challenge. Learn valuable insight into buying vs. building organically. One of them can raise your click-through rate as much as 150%, it’s easier than you might think, and is better for your image. The other could leave you in violation of CAN-SPAM.

Raise Your Response Rate – And Your Reputation.

Raise Your Response Rate – And Your Reputation.

by | Jul 31, 2017 | Blog

For Your Reputation And Your Response Rate, Organically Built Lists Are A Win-Win. Most marketers accept the fact that purchasing lists or using “public” lists are bad ideas. In addition to possible violations of CAN-SPAM, there is the risk of negatively...
How Automatic is Your Marketing?

How Automatic is Your Marketing?

by | Apr 3, 2017 | Blog

Far too often I see clients with a marketing automation platform that is dramatically underutilized – many being used as a glorified email-sending platform. But marketing automation should be so much more than that – it should AUTOMATE your MARKETING. It should make...