Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence¬†that’s integrated into their lead generation and nurturing programs.

Many businesses still struggle with social media marketing, in large part because they think it’s difficult to measure. But, it’s not. Here are some ways you can measure the success of your social media marketing campaigns:

  1. Likes, reactions and shares
  2. Follower growth
  3. Social media mentions
  4. Click rates
  5. Referral traffic
  6. Reach

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