by Dan Hansen | Dec 8, 2015 | Blog
At Red House, we sell something that just might come back into fashion soon: measurable results—and we’ve been doing it for over a decade, before it was popular. That sounds ridiculous, but it’s true: since the dawn of internet marketing, “results” have been sold as a pleasant consequence of clicks.
by Dan Hansen | Nov 11, 2015 | Blog
Somebody once gave me a piece of sage, yet vague, advice: you can’t manage what you can’t measure. In this Age of (Data) Measurement, I’d argue that while truer words may have been spoken, none have been more critical to marketing success today. A few words about...
by Dan Hansen | Oct 10, 2015 | Blog
By definition, strategic marketing planning results in . . . a plan. No real surprise there. And it’s typically built around some level of research that defines the way in which the theme will be woven into your marketing approach.
At Red House, our model has an important—if occasionally painful—twist.
