A competitive job market should be a good thing, but it can also lead to challenges for marketers. For instance, have you considered the impact of decision maker turnover on the quality of your data?
In a close up look at the healthcare vertical, a 2018 Fierce Healthcare study found that the hospital CEO turnover rate has hit the same astonishing level for the fourth year in a row. This revolving door not only degrades your list quality but also your results.
Dan Hansen is a Senior Partner with Red House and a 30-year veteran of the marketing industry. In addition to holding a master’s degree in advertising from Syracuse University, he works in a marketing consulting capacity with Red House clients such as McKesson, Elsevier, Equifax, and AT&T.