Fill the Pipe in 90 Days
CLIENT PROFILE
Our client is a leading global provider of solutions that manage supply chains, inventory, and omni-channel operations for retailers, wholesalers, manufacturers, logistics providers. After the acquisition of an inventory optimization solution, they needed help creating awareness and quickly building a qualified pipeline for sales.
SOLUTION
We started with custom list development within the top 500 companies that made the most sense for this solution, with identifiers that included high SKU count, multiple distribution centers and a complex supply chain. Then we developed custom messaging that we validated with our C-level and VP decision makers.
Our integrated approach addressed every communication preference, including dimensional mailer, email, long-copy direct mail, custom landing pages by role and responsibility, and a tailored outbound calling program. Qualified leads were compiled, noted and scored, and we conducted a daily hand-off session with the sales department
RESULTS
Within 90 days, the program generated qualified meetings with CEOs, CFOs, and VPs at 57 companies. The program was also recognized as “Best of Division” for Lead Generation by the national Business Marketing Association.
