by Red House | Apr 2, 2025 | Blog
Welcome to the future of B2B marketing. Our blog series, “NextGen B2B Marketing: Maximizing
Effectiveness & ROI Across Functions,” is your guide to navigating the rapidly evolving
landscape of modern marketing with confidence and expertise. Whether you’re a seasoned
executive or a rising star in sales & marketing, if you have revenue accountability this series is
tailor-made to help you thrive in today’s competitive environment.
by Red House | Mar 5, 2025 | Blog
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
by Red House | Nov 4, 2024 | Blog
As B2B marketing shifts towards a more customer-centric approach, the need for personalized communication is also increasing—and connecting with B2B customers at a granular level can greatly improve engagement and loyalty. Segmentation and profiling serve as essential...
by Red House | Aug 7, 2024 | Blog
Data is simply the backbone of successful B2B marketing strategies. The ability to gather, analyze, and leverage data effectively is crucial for businesses to make informed, strategic marketing decisions. And with the rise of AI in B2B marketing, data’s role has...
by Red House | Aug 7, 2017 | Infographic
Building accurate, successful marketing lists can be a challenge. Learn valuable insight into buying vs. building organically. One of them can raise your click-through rate as much as 150%, it’s easier than you might think, and is better for your image. The other could leave you in violation of CAN-SPAM.
