B2B marketers have access to more data than ever before. To many, though, navigating the sheer volume and number of platforms to try and discern performance across their marketing mix is overwhelming.
An attribution model is the key to transforming mounds of marketing data into actionable intelligence, quantifying influence on sales results and, ultimately, ROI.
If you’re ready to move beyond MQLs and SQLs and improve marketing performance, check out our new 28-page B2B Marketing Attribution SmartGuide. It offers key considerations and strategic steps for implementing an effective attribution solution for your organization.