UPDATED – Introduction to NextGen B2B Marketing: Maximizing Effectiveness & ROI Across Functions
Welcome to the future of B2B marketing. Our blog series, “NextGen B2B Marketing: Maximizing
Effectiveness & ROI Across Functions,” is your guide to navigating the rapidly evolving
landscape of modern marketing with confidence and expertise. Whether you’re a seasoned
executive or a rising star in sales & marketing, if you have revenue accountability this series is
tailor-made to help you thrive in today’s competitive environment.
The Science of Success: Measurement Strategies to Optimize B2B Campaigns
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
B2B Campaigns That Convert: How to Align Strategy and Creative
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…
From Insights to Impact: Crafting High-Performing Content at Scale
Over the last few months we’ve explored the foundational side of marketing, beginning with the role of data strategy and analytics—from the capture and attribution of sales data through the funnel, to analyzing data to generate predictive optimizations…