Your prospects have preferences. You already know that. But knowing which prospects like which types of communication—that’s knowledge with value. Because believe it or not, the majority of leads from companies with over $1 billion in revenue come from one type of tactic—and probably not one you’d expect.
Dan Hansen is a Senior Partner with Red House and a 30-year veteran of the marketing industry. In addition to holding a master’s degree in advertising from Syracuse University, he works in a marketing consulting capacity with Red House clients such as McKesson, Elsevier, Equifax, and AT&T.