Giving Sales Reps Better Lead Insights
Increasing B2B Sales By Increasing Sellers
Our client is a provider of merchant-acquiring services, providing integrated payment processing to more than one million merchants. When the marketing team heard the mandate to increase channel sales, their first inclination was to raise the sales bar for existing resellers…
How to Sell More to Current Customers
Creating a Gold Standard Content Marketing Program
Our client is a global diagnostic device and service provider, and their employer solutions include wellness, condition management and case management. They needed help with best practices for content marketing and demand generation initiatives, and since they lacked experience in these areas, they needed to determine benchmarks that would help guide future lead forecasting…
Using Gold Standard Content Marketing to Improve Response