Using Lead Scoring to Enhance Your Marketing Strategy
There is no “one-size-fits-all” marketing approach to sufficiently capture and nurture leads. To effectively allocate your marketing resources and efforts, you need a way to identify and prioritize leads that are more likely to convert into customers. This is where...
Strategic Email Marketing Tips to Improve Deliverability, Open, and Click Rates
In this age of digital media, email marketing remains one of the most effective ways to connect with your audience and drive business growth. However, as inboxes get flooded with promotional messages, achieving high deliverability, open, and click rates can be...
The Partnership of Artificial and Human Intelligence in B2B Marketing
When B2B Marketing, the number one go-to resource for B2B marketers globally, offered an editorial on one of our favorite topics, we were more than happy to comment. Check out our article, which explores the significance and role of AI for B2B marketers who want to...
6 Useful Metrics to Measure Your B2B Social Media Marketing Campaigns
Long gone are the days when social media was thought of as a fad. Most B2B businesses now need to have a strong social presence that’s integrated into their lead generation and nurturing programs. Read More…
8 Throwback Marketing Techniques for a Better Customer Experience
Customer experience should be a major consideration when creating your marketing plan this year. Clients have more access to resources than ever to use for comparing benefits, costs, and features. Here are some of the techniques that stood out to us as great methods to improve customer experience and set your business above the rest.. Read More…