Using Marketing to Add Channel Partners
Beyond Programmatic Marketing Metric Driven Optimization
Our client is a global provider of market, industry and technical expertise that helps organizations make strategic decisions; from day-to-day operations to long-term investments. With solutions for 16 industries, and 12 functional roles, and 30+ acquisitions in the last 5 years, their marketing efforts became siloed & required too much time to develop and execute…
Giving Sales Reps Better Lead Insights
Increasing B2B Sales By Increasing Sellers
Our client is a provider of merchant-acquiring services, providing integrated payment processing to more than one million merchants. When the marketing team heard the mandate to increase channel sales, their first inclination was to raise the sales bar for existing resellers…
How to Sell More to Current Customers